The Promise

Film for Compassion Germany

An international children’s aid organization looking for fresh images and a novel approach to get its message across was the starting point for this delightful animated film centered on a valuable “promise”. 
Kinetic typography acts as the story’s narrator, while providing a stage for the hand-drawn characters to actually experience what is being narrated. 
Scenic illustrations hint at the characters’ living environment and supplement the key message with important details. Music and sound design underscore the dramatic composition in a playful way.
STORY PROCESS & LOOK DEVELOPMENT


ANIMATION TESTS


ILLUSTRATION
Red Dot Award: Communication Design 2016
iF Award: Communication 2017
CLIENT: Compassion Deutschland
AGENCY: Bär Tiger Wolf GmbH
CONCEPT: Marc Böttler, Theo Eißler
ART DIRECTION & ANIMATION: Marc Böttler
TEXT: Theo Eißler
ILLUSTRATION: Michael Böttler
CHARACTER ANIMATION: Moritz Schneider
MUSIC & SOUND DESIGN: Gerd Böttler
© 2016 Bär Tiger Wolf 

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